In this video I shamelessly egobait Tom Davies of Yonder to provide a quick tactic of finding informational keyword ideas that they can write about. By doing that, and showing Google that they’re an expert in the space that can be trusted, they can hopefully help all of their pages (product keywords too) rank higher.
We will:
1️⃣ Use Ahrefs to find informational content ideas 2 or more competitors rank for, but you don’t
2️⃣ Filter that keyword list to show low hanging fruit, and prepare the export for organising
3️⃣ Use ChatGPT* to cluster all those ideas together, to leave you with a prioritised content plan that you can start writing about
* You could also skip the last step and just use Keyword Insights by Andy Chadwick and Suganthan Mohanadasan because it’s quick, cheap, and beautiful (a bit like me)
Thank you – and Tom, my preferred ice cream is Häagen-Dazs vanilla chocolate chip